Creating a Communications Approach to Differentiate a Life Transitions Coach
The Challenge
A talented coach wanted to differentiate the relationship and life transitions services she offered from all the other coaches who exist.
Our role
We applied the Three Levels of Communication™ to define her business objectives, identify her target audience, and define a targeted communications approach that allows her to connect on:
- An emotional level to quickly capture the interest of prospective clients during informal meetings and formal speaking opportunities.
- An intellectual level so that prospects understand how her approach will help them achieve desired outcomes.
- A practical level so that she has communication systems and tools in place to enable prospects to remember her over time and choose to hire her instead of another coach.
Results
According to this coach, "my business continues to grow and my presentations have improved from good to great. I highly recommend Sher for her expertise and ability to make anyone's marketing approach, messages, and presentations stand out as exceptional."